If your web site already has a consistent flow of users, banner advertising can provide an extra source of revenue. Banner ad pricing is determined in a variety of ways and is mostly dependent on the amount of traffic your web site gets. Web site traffic refers to the number of pageviews by users of your web site.
Some common pricing methods are Pay-Per-Click (PPC), Pay-Per-Impression, Pay-Per-Conversion and Pay-Per-Acquisition. You can also charge a flat monthly fee or offer volume pricing discounts.
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